We Want a Quieter Internet

You probably haven't heard from us before, and that’s exactly the way we wanted it.

We’re not the type of founders who cold plunge at 5:15 and explain on LinkedIn what brushing our teeth taught us about GTM.

We wanted to build something that made the internet quieter. And, obviously, we kept it pretty quiet.

We're Chris, Nolan, and David. We’ve built companies on the internet, made friends through it, learned from it, wasted extraordinary amounts of time on it, and bought things at 11:40 at night that seemed much less compelling when they arrived.

The problem is that the internet is really good at adding things to our lives and really bad at taking anything away.

Every year, we accumulate more accounts, more subscriptions, more newsletters, more passwords, more notifications, more permissions, more stored payment methods, more personal data, and a longer list of companies that know our birthdays for reasons no one can quite remember. (Plus, they never ever send us birthday gifts…)

You’ve probably felt it, too.

You sign up for a service in seconds, but if you want to delete your account, you’ve got to find a password you created during the Obama administration, navigate to a settings page that’s three menus deep, and go through several increasingly emotional confirmation screens and one email from a dude named Trevor who is apparently devastated to see you go.

Sorry, Trevor. We're not buying it.

The modern internet was built around the assumption that more is good.

More users. More engagement. More time. More content. More messages. More data. More reasons to come back tomorrow.

And it IS good. For them. And no one else. One company’s engagement metric becomes somebody else’s full inbox.

The company sees your email address. But you get another newsletter.

A streaming service sees retention. You see another $12.99 leaving your bank account.

A retailer sees a customer relationship. You bought socks there once in 2018 and have somehow entered a lifelong correspondence.

You ordered Thai food six years ago. They noticed you haven't been back.

Is everything okay?

And you don't have one account like that. You have 230+, and none of them is serious enough on its own to do anything about it.

And now they’ve got AI on their side, so they can find you, sort you, write to you in a voice they predict you’ll love, tell you exactly what you want, and win you back the moment you try to leave. Forever and ever until you die.

And it costs them nearly nothing.

Yet you’re still hoping Do Not Disturb and “Archive All” will quiet things down so you can focus, sleep, hang with your friends, see your family, or touch grass again.

But we know those tactics don’t work for long. It’s more like a Band-Aid. So we figured: if companies have increasingly sophisticated software working to get you, you should have increasingly sophisticated software to get them away.

Automation versus automation.

At the very least, it seems fair.

That's Yorba.

Today, that means helping you see and manage the accounts, subscriptions, emails, and breaches that have piled up around you. But we're more interested in what it becomes over time: a real consumer-side management layer for your digital life.

Software that understands what belongs. What doesn't. What should remain. What can quietly disappear.

Less clutter.

Less tracking.

Less friction when you want to leave.

Less personal information sitting inside companies you joined once.

Less internet following you across the sprawling, wandering chapters of your life.

Because we want to love the internet even more.

We just don’t want it to have unlimited access to us whenever it wants.

So we're here for a new internet. One that's quieter, one that lets you leave. One where leaving is treated as a normal part of a relationship, not a defect in the business model. One where being online doesn't require the administrative skills of a small municipal government.

That’s what we’re making.

And that’s what we’ll write about here. (Just not that often. It would kind of defeat the point.)

Less, please.

Chris, Nolan & David
Founders, Yorba

A Public Benefit Corporation